1. Using the Internet as a research medium: Can respondents be targeted successfully?
2. Abstract
   1. Potential advantages of using the Internet
   2. Potential disadvantages of using the Internet
   3. Contacting people on the Internet
   4. Optimising response rates on the Internet
3. Method
   1. Materials
   2. Procedure
      1. a: Incentive mentioned
      2. b: Incentive not mentioned.
4. Results
   1. Geographic distribution
   2. Newsgroups
      1. Summary of newsgroups
   3. Banner Advertising
   4. Search Engine Web Sites
   5. Incentives
5. Discussion and Conclusions
   1. Targeting respondents is important
   2. How incentives help
   3. The need to behave responsibly
6. Acknowledgements
7. References